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The most important thing to think about, when first thinking about any website, is the user. Like so much marketing websites are, unfortunately, too often developed inside out (company focused) rather than outside in (customer focused).

Effective web development requires careful thought and deliberation. The opportunities are so vast that they usually stretch the imagination and require rethinking not only of the initial conception of a web site (almost always the electronic brochure) but in some cases a revisit of the organization’s whole strategic plan as well.

To be more responsive to customer needs, emphasise customer satisfaction, develop closer relationships with their customers and flatten the management structure some companies have adopted Customer Teams or Customer Focus Teams. These are cross-functional, Customer Focused teams exist to provide customers a ‘one-stop shopping’ service.

Have you noticed how the feel of the web is changing? Perhaps you use LinkedIn – or Jobster – and very probably you have had a look at Google maps. If so you cannot but have noticed that these sites and others have a different look and feel. It’s not about but about the way that they seem easier and faster to use.

The methods employed to increase your search engine rankings may seem like rocket science to you, so you have probably avoided dealing with this issue. But the time has come to face up to your website! A high search engine ranking for your website is becoming so essential that if you have the slightest desire to actually succeed in your business.

spearheading an ongoing and relentless commoditization of information that's quickly pulling the value of a job sites and possibly recruitment agencies into a position where it's possible that no one will be willing to pay" for job advertising, agencies etc.

when you Google ‘WHAT IS A BROCHURE SITE?’ this is the answer you get: A small web site consisting of the basic information about an organisation. This would be similar in content to a flyer or leaflet.