Founded in February 2006, nitro:licious has been noted by Paris Vogue online as one to watch, and with a mention in Monday Magazine, a Hong Kong publication, the site has created a global readership through content that transcends cultures and language. With a distinct style on its own, nitro:licious has emerged as a forerunner in the world of fashion websites. Covering a unique blend of street style, high style, and lifestyle, founder Wendy L. has created a casual, playful and highly intimate voice which draws in a diverse readership. With an irreverent eye on fashion, Wendy exemplifies the mishmash that defines style today. Her keen eye for underground designers and of-the-moment items keep nitro:licious on fashion’s cutting edge. An unabashed H&M lover, nitro:licious exclusively offers a peek into the latest shipments to hit stores. Casting a subversive eye on the industry, nitro:licious strips away all pretense to bring readers an accessibility that has been unseen amongst her peers, thereby becoming a significant tastemaker and influencer in the industry.