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The new rule of marketing is that it doesn't matter if something is actually better or faster or more efficient. What matters is whether consumers believe the story. Godin teaches readers to create a story that fits the consumer's world view, a story they will intuitively embrace and share with friends.
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From our blog
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A bedroom story: Indulge your vanity!
As a little girl, I remember Saturday night was always Date Night for my parents. I would sit and watch my mom put on her makeup, which was neatly organized in a long drawer of her dresser. It seemed like a very grown up thing to do: paint your nails, style your hair and apply lipstick. Lately, my eye has been drawn to makeup vanities, and not until remembering this Saturday night ritual did I rea...
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Ruffled Dresses
So you’ve decided that you want a new dress that has ruffles, but you aren’t sure where to begin or where to buy the most flattering cuts. You may be wondering how much care ruffles need to maintain their shape, or how much you can expect to pay for a nice ruffled dress. It could be a simple cotton dress or something fancy in silk. Continue reading and in no time you’ll find the ...
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