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Description

As search engines have matured, they have moved away from simply relying on meta tags, keywords, and static page copy to establish their results.  They now rely on XML data that is rendered dynamically, incoming links and numerous other factors that are inherently built into the architecture of sites.  Additionally, as sites become more sophisticated, URLs, HTML, and CSS can become muddled an interfere with searchabiltiy.  Web Services can scatter data throughout numerous other sites.  Search Engine Optimization is no longer the job of a site manager or marketing staff, it must be built into the site from its inception.  Professional Search Engine Optimization with ASP.NET provides ASP.NET developers with the information they need to avoid common pitfalls and the tips to incorporate in site development to assure that their site achieves optimal search ranking.

Topics include: Building SEO-Friendly URLs Using the HTTP Status Codes Avoiding Duplicate Content Problems SEO-Aware Presentation: HTML, JavaScript, and CSS SEO Using Web Syndication Speeding Up Indexing with Sitemaps Spam Penalties IP Cloaking, Geo-Targeting, and IP Delivery Foreign Language SEO Retrofitting an Existing site for SEO

Can’t find what you’re looking for?

  • Advanced ASP.NET AJAX Server Controls For .NET Framework 3.5 (Microsoft .Net Development Series) by Adam Calderon (Paperback)
  • ASP.NET 2.0 Wrox Box: Professional ASP.NET 2.0 Special Edition, ASP.NET 2.0 Website Programming Problem-Design-Solution, Professional ASP.NET 2.0 Server ... and ASP.NET 2.0 MVP Hacks and Tips by Bill Evjen (Paperback)
  • ASP.NET 3.5 Website Programming: Problem - Design - Solution by Chris Love (Paperback)
  • ASP.NET 3.5: A Beginner's Guide (Beginner's Guide (Osborne Mcgraw Hill)) by William Sanders (Paperback)
  • ASP.NET AJAX Programmer's Reference: with ASP.NET 2.0 or ASP.NET 3.5 (Wrox Programmer's References) by Shahram Khosravi (Paperback)
  • ASP.NET Bible by Mridula Parihar (Paperback)
  • ASP.NET Evolution by Dan Kent (Paperback)
  • ASP.NET for Dummies by Bill Hatfield (Paperback)
  • ASP.NET Professional Secrets by Bill Evjen (Paperback)
  • ASP.NET: A Beginner's Guide by David Mercer (Paperback)
  • Beginning ASP.NET 1.1 Databases: From Novice to Professional by Damien Foggon (Paperback)
  • Beginning ASP.NET 1.1 E-Commerce: From Novice to Professional by Cristian Darie (Paperback)
  • Beginning ASP.NET 2.0 and Databases (Wrox Beginning Guides) by John Kauffman (Paperback)
  • Beginning ASP.NET 2.0 E-Commerce in C# 2005: From Novice to Professional by Cristian Darie (Paperback)
  • Beginning ASP.NET 2.0 with C# (Wrox Beginning Guides) by Chris Hart (Paperback)
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