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Brilliant. I love when creative people use their brains to tell a story and not sell something. In the beginning, they are deflated, an indistinct bit of plastic trash perched atop a subway grate. As a train passes below, sending warm air up, the mama and baby bear rise — they’re alive! But then, just as quickly, the train has passed and they wilt. The message is simple: Leave the car, take mass transit, save a few polar bears. ’Nuff unsaid.

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