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7 Reasons Why Everyone Is Wearing FitFlops!::1. FitFlops micro-wobbleboardTM technology, to give you a workout while you walk:: FitFlops uniquely tapered midsole places varying densities of EVA under your feet each time you step to challenge the support and balance muscles of the foot and leg.:::2. They challenge hard-to-reach muscles more:: FitFlops are engineered with a multi-density midsole that stimulates your muscles more while you are wearing them. Studies have shown that FitFlops trigger increased gluteal, hamstring, thigh, and calf muscle response.:::3. Every step you take in your FitFlops helps tone and trim your legs:: The FitFlop midsole extends the amount of time that the muscles are engaged during each step. So just by wearing a pair of FitFlops, you will get more exercise while doing nothing more than what you have always done.:::4. FitFlops work your "bum" muscles more:: FitFlops have been clinically proven to increase the amount of time that the gluteus maximus muscle is "activated" during every step.:::5. FitFlops have been shown to have a significant effect on the toning muscles of your thighs:: The rectus femoris muscle (one of the large muscles in your thigh) is activated for a longer period of time while walking in FitFlops.:::6. Walking in FitFlops is like walking barefoot, but a little bit better:: According to a study at the University of Salford in Manchester, UK, the FitFlop wearers gait is very similar to that of a barefoot walker, but the added cushion provided by the EVA midsole helps reduce joint strain and absorb shock. In fact, several FitFlop wearers have reported relief from back pain after a few days of wearing the sandals.:::7. FitFlops make it easier to stay in shape:: Just throw them on while youre running errands, walking to work, or simply walking around your house.